Adding your Google Analytics ID (or Tag Manager ID) to your platform will allow you to receive ALL the raw data / events generated in your platform in Google Analytics.
To find the Google Analytics ID, you can follow the example here:
From here, you have the option of retrieving the Measurement ID, that is a single analytics tag shown in the screenshot below (always starts with G-):
Alternatively, you can click Configure Tag Settings to retrieve a Tag Manger ID. Tag Manager allows you to setup multiple tags (always starts with GTM-).
To add either the Measurement ID or the Tag Manager ID to your platform, you can:
- Select Platform from the left menu
- Click Settings
- Choose Integrations
- Enter the ID in the field available under Send platform activity to your Google Analytics
- Click Update Platform
IMPORTANT: To ensure that you are able to tie all events and page views to a specific user in your platform, remember to create a User-ID enabled view for the GA ID you entered into your platform.
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